Blog: Mental Arts

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Barrier to Entry


There is a business concept called Barrier to Entry that seems to have escaped the attention of many in the Float Industry. It is not a common concept but one that should be considered carefully. Investors certainly consider Barrier to Entry when they are considering a start up of any variety. But the Float Industry really has no such Barrier to Entry in place except those who have been trained through the Mental Arts Network.

According to Investopedia the definition of Barrier to Entry is:

“The existence of high start-up costs or other obstacles that prevent new competitors from easily entering an industry or area of business. Barriers to entry benefit existing companies already operating in an industry because they protect an established company’s revenues and profits from being whittled away by new competitors.”

Some might say that opening a Float Facility is so costly that cost alone would constitute a Barrier to Entry. However, in terms of start up costs a run of the mill two, three or four tank office can be built for less than a million dollars. And there are tank offices, which open for less than a hundred thousand dollars.

My question here is what is different about a tank office, which opens for a million or more dollars and a tank office that opens for less than a hundred thousand dollars? The answer is just about nothing. The reality is that both tank offices offer floating. Nothing else. Just floating. No trained staff, no education about floating nor what the staff is being exposed to mentally. Not even an understanding of the programming that everyone in the industry is afraid they will visit upon the client should they have any contact with him or her.

Wouldn’t it be more advantageous to understand programming? I mean, if the Float Facilitators understood that they were more susceptible to being programmed than of programming clients, wouldn’t that be an advantage to the Float Facilitator? I can assure you that it is. It is also an advantage to the float client.

The reality is that today a legitimate businessman can open a lovely tank office only to have his revenues and profits whittled away by a starry eyed Rogan-ite who is only interested in hallucinating while he’s floating. The businessman has no protection from those who will open a tank office on the cheap. Oh, I know there are those who will roll their eyes and go on about how they are never going to program someone getting out of a float session. While that argument does sound righteously sane it does not consider the thing that John C. Lilly actually said about this issue. The following is assumption #13 in Programming and Metaprogramming in the Human Biocomputer:

“13. The human computer, within limits yet to be defined, has “selfprogramming” properties, and other persons programming properties. This assumption follows naturally from the previous one but brings in the systems within the mind, which operate at one level of abstraction above that of programming. As is shown in Fig. 1, one literally has to talk about selfmetaprogramming as well as selfprogramming. This does not imply that the whole computer can be thought of as the self.” 

Doesn’t it smack just a bit of arrogance to assume that the Float Facilitator, who is just as ignorant of how programming functions in the biocomputer as his client, would be the programmer and not the programmee? The client spends perhaps an hour in his week floating. But the Float Facilitator lives in the float space, in his own head. That means in a full week of floating in a two tank office the Float Facilitator will deal with perhaps as many as 28 to 48 self metaprograms or, in common language, belief systems. In other words the Float Facilitator will deal with 28 to 48 people talking about “their truth” whatever that may be. But the Float Facilitator will not have any information with which to protect himself.

Is it any wonder that the average life of a tank office is between three and five years? Investing in a tank office is no more safe than investing in an ice cream stand unless there is a barrier to entrance. For the vast majority of float centers nationwide, a barrier to entrance does not exist.

That’s why we at Mental Arts have designed and implemented a training program for our Float Facilitators. Our training allows people to use the experiences they’ve gained in life to safely run a float center. That safety results in clients driving past other float centers to come to float centers where the staff has completed the Mental Arts training regimen.

If you are contemplating opening a float center or investing in one please take the time to check out our class schedule and visit with a staff which has been trained. You are invited to see the difference for yourself. You’ll come away with the understanding of why Mental Arts training is a barrier to entrance for your business and why staff training through Mental Arts will guarantee a staff, which will stay in place even if you turn over your investment.

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